Essay #3 advertisement Example | Topics and Well Written Essays - 500 words

3 advertisement - Essay ExampleThis paper argues, however, that these attempts are more than focused on capturing a broader audience, without truly advocating racial diversity in the modeling industry and society, in general. Advertising on magazines reflect ethnic ambiguity to send the message that companies emb melt down racial diversity, although their choices of models and manicured pictures promulgate the fallacy of promoting racial diversity.Magazine advertisements increasingly employ ethnically ambiguous models to send the message that companies abet racial diversity, which is critical to their bottom-line. In Pimps Up, Hos Down Hip Hops Hold on Young glowering Women, Sharpley-Whiting discusses the rise of ethnically ambiguous models in print and TV ads. Fashion magazine editors, for instance, believe that race mixing is the new model standard (Sharpley-Whiting 30). In the journal article Consumer Magazine Advertisement picture of Models by Race in the US An Assessment, Peterson examines models from different races in consumer magazines. She discovers that for these advertisements, minority models are projected positively and in increasing numbers. Hopper, in Understanding Cultural Globalization, explores globalization and its effect on cultural crossing (146). For him, many companies find it beneficial to use models that have cross-over appeals, so that a larger market evoke be attracted to its products (Hopper 146). Numerous advertisement images are more directed toward broad audiences, because if narrowly-defined audiences were more targeted, models would be more representative of their ethnic/racial groups. Either way, the companys agenda is economic in nature.These advertisement measures are mere tactics, however, that expose their unease in featuring darkly-colored models. Osei-Kofi, in the article Multiracialization, Mixing, and Media Pedagogy, asserts that that racial ambiguity serves commercialised purposes more