The Impacts of the American Revolution in US Societies Essay

The Impacts of the American Revolution in US Societies - Essay Example With the emergence of mid-level families in certain cities within the US in the aftermath of the American Revolution, there was a need to review if not the need to prioritize the opportunity for global investments. There had also existed societal and cultural issues in the US that have been the talk of the world after the American Revolution. These involved: (a) the undeniable emergence of the American citizens; (b) the emergence of the American citizens can be associated accurately to a tri-polar framework of political structure; (c) the improvement in the responsibilities of the talented and skilled American people; and (d) the start of an age of critical thinking (Bailyn 5). Because the Thirteen Colonies became free at the conclusion of the American Revolution, it would be fair to say that the US benefited the most out of the American Revolution. In investigating and analyzing the war between the US and the British colonizers, it is easy to deduce that there is a connection between the war and the greed for power of Great Britain that was rampant during those times (Bliven 6). Therefore, it is easy to identify that the war between the US and Great Britain gives an accurate and logical outline that includes independent wars in various areas of the world. The war between the US and Great Britain gives capability and the valid explanation to regimes that handles wars based on territorial disputes

A Person Who Has Succeeded In Life Essay Example for Free

A Person Who Has Succeeded In Life Essay It is lunch hour. A large restaurant located in the heart of Kuala Lumpur city is packed with regular customers. Waiters and waitresses are busy serving the customers. Outside the restaurant, the owner of the restaurant is seen arriving in a luxury car. After parking his car, he enters the restaurant and starts mingling with the customers. The humble man is none other than my beloved grandfather. My grandfather is a man of little education. He comes from a poor family. After attending primary school, he had to stop schooling due to poverty. As the eldest son of the family, he helped his father at his stall selling barbecued meats. Life was indeed difficult for him then. He had to get up early in the morning before dawn and go to the market together with his father to buy fresh chickens and ducks. Then, they returned home to slaughter them, prepare the meats and barbecue them. My grandfather was extremely interested in culinary skills. As a teenager, he was a fast learner and was able to prepare the meats as well as his father before long. One morning, my grandfather woke up early in the morning as usual. He assumed that everything would go on smoothly but little did he know that he had lost his father. When he went to wake his father up, there was no response from him. My grandfather panicked and called for an ambulance. When his father was sent to hospital, he was pronounced dead on arrival by a doctor. My grandfather was totally devastated by the sudden demise of his father. In the midst of his sadness, he knew he had to find strength to carry on. To earn a living, he had no alternative but to take over the stall that his father left behind. Using the small savings that he inherited from his father, he continued with the business. He learnt about finance from his own experience and whatever he could recall when he was with his father. He led a frugal lifestyle and only spent money when it was necessary. He was so thrifty that when he got married a few years later, his guests were only treated to rice and barbecued meats. He was industrious and saved as much money as he could. He kept his savings in a bank. After a couple of years, his diligence and modesty finally paid off he had saved enough money to open a restaurant. Thanks to his excellent management skills that he acquired earlier, his restaurant prospered and his business expanded. Apart from selling barbecued meats, he also sold other food such as chicken rice, economical meals, dim sum and a variety of noodles. Today, my grandfather is an extremely successful and well-established restaurateur. He often advises me to study hard and be a knowledgeable person in order to contribute to society in future. He also emphasises the virtues of diligence, frugality and honesty. I will not forget his advices for as long as I live because he is my role model.

Copthorne Hotel †Department Analysis Essay -- Business and Management

Copthorne Hotel – Department Analysis Finance The finance department at the Copthorne Hotel is extremely important to the running of the hotel. Some of the finance operations are carried out within the hotel and some are centrally carried out. For example: Overall accounts, balance sheets for the whole company, Annual reports and break even analysis area all carried out centrally. These are all done centrally to reduce the amount of pressure on the individual hotels and to make sure that they have al the information sorted instead of waiting or the individual hotels to send all of the information to the central office. Here are a few more jobs that are carried out centrally. - Compilation of the Financial section of the annual report - Obtaining capital and resources for bulk purchases for all of the hotels regionally - Identifying start up costs - Identifying running costs - Preparing business plans if hotels need to borrow money - Paying salaries of the management team The finance department within the hotel carries out the simple jobs like paying invoices, preparing guest accounts and paying wages for staff (casual staff etc). Here are a few more jobs that the finance department within the hotel has to handle: - Purchasing orders - Monitoring expenditure (gas, electricity etc) to make sure the hotel stays within its budget Each finance department (centrally and locally) has 5 main jobs. They are as follows: Finance Manager, Cost Controller, Accounts Clerk, Salaries Clerk and several Accounts staff who monitor all of the other departments to make sure they do not go over their budget. The finance department would not be able to operate properly without the required staff and each person is equally important. How Finance helps the Copthorne to meet it’s aims and objectives The finance department is one of the most important departments in the hotel. The finance department manages all of the money that comes in and goes out of the hotel, so without the money that the finance department gives them, many departments would not be able to operate properly. At the beginning of the business year, the finance department set a budget for each department in the hotel. For example, the Human Resources department would be given a  £2,000 budget for all of the business year. The Human Resources ac... ...k together efficiently then Aims & Objectives will be met: - Finance & Administration – All of the other departments know notices and information about budgets, ASAP. - Finance & Marketing – All of the other departments know when their budgets will be received as Marketing may print notices or posters. The finance department will also know how much custom is being made from the advertising posters etc. - Finance & Sales – The finance department will know what is being spent, hat money is being brought in from sales of merchandise etc. - Marketing & Administration – If the Administration team work hard and keep the staff happy, the marketing department wont have to sell hotel as much. Changes I think could be made - The first thing I would add is a multi-department meeting at the end of every week. This would allow the departments to analyse the week’s performance to see if they could improve anything within the hotel. ÃÅ"-I would try and allocate certain days/weeks for certain people. For Example: a week special for families. This would bring in extra money, or a week for couples. This would make a boost to profits as it would be a ‘one off’ special.

Commodifying Children Through Cartoon

2. Abstract Cartoons are the most frequent, popular and easily accessible source of entertainment to children. Because in today‘s world cartoon industry is one of the most successful and bustling industries in the global market various multinational corporate companies using cartoon in order to attract and influence children to buy their commodity. The present study on ? Commodifying Children through Cartoon: An Anthropological Research on Bangladeshi Children living in Urban Area? ims to find out how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. For gaining in-depth understanding of the situation several anthropological methods such as observation, informal interviews, Participatory Urban Appraisal, Focus Group Discussion, Questionnaire Survey will be carried out for this study and also S econdary data will be used to support the research study.From this study researcher is expecting to find out that there is a relationship between cartoon endorsement and children impulse buying. It means when a children sees a cartoon endorsed products he/she insists to buy the product. Key words: Cartoon, Children, Commodity, Impulse buying, Corporate Company, Popular culture, Globalization. 3. Introduction: In Today‘s World Consumerism is fundamental to society. The marketing industry is integral to the economy and includes countless businesses and corporations that compete vigorously to survive and increase profits.Therefore they must use marketing strategies that will convince people to buy their products. Over the years, marketing strategies have developed into complicated psychologically targeted persuasive techniques for persuading, manipulating, and altering consumer perceptions. Furthermore, as corporations have advanced their understanding of marketing, they have als o begun to follow people‘s social trends and focus their attention on audiences that wield the most power and money. Over the years, this focus has turned toward children. Marketers now see children as potential and ucrative consumers who can be influenced through media to desire certain products and to either buy or persuade their parents to purchase for them. Because most of the children watch cartoon in their leisure time big corporate company are now using cartoon to sell their product. Over the last several years, child-directed advertising has grown exponentially. These increases indicate that corporations believe in their marketing strategies and therefore continue to invest in them to increase their profits. And for good reason: consumers respond.Children spend on average twenty hours in front of TV in a week and see hundreds of advertisement related to child product. In effect, previous researches have shown that when children reach first grade, they have received an average of 50 new toys a year and can recognize approximately 30 name brands. By age six, girls begin immersing themselves into popular culture, while boys already show interest in masculine commercials and violent video games. This immersion of young children into popular culture consequently has some startling effects as children begin to associate themselves with products and demand more materialistic possessions.There are a few grounds or open space left in urban area of Bangladesh in which children can play. As a result children are spending most of their time in home watching TV especially watching cartoon related program. As the numbers of channels have increased in the recent years so as the Cartoon and advertisement related to cartoon which have allowed the companies to directly access their desired target market. In Bangladesh – Cartoon Network, Disney, Nickelodeon, Pogo and Disney XD provide such platform to the companies to reach the children market.Marketers adve rtise their products through different cartoon characters and promoting different premium offers which make the children to buy these products instantly. Cartoon has become one of the main sources of their entertainment. Accordingly, the cartoon industry is one of the most successful and bustling industries in the global market. Because cartoon has become one the main source of entertainment all around the world various company using cartoon, cartoon characters to sell their product. Today every child is trying to emulate the characters from which they get inspired and pushing themselves to be like them in every manner.If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cake or cereal packed in some cute cartoon box. Strapping his Ben Ten b ackpack he moves to school but this commercialism even does not stop in school boundaries. In today‘s world kids have more independence in making their decisions as compared to the earlier generations and they can influence their parents to buy what they like.Parents are spending more on their children these days because they have more disposable income in their hand due to smaller family size and dual incomes. So marketers are trying to catch the attention of children using different means like cartoon, cartoon related figure and advertisement to increase sell. In this research, researcher will try to find out how various corporate and market oriented company using cartoon to immerse young children with commodity(=products) and into popular culture and what kind of effects as children begin to associate themselves with more materialistic possessions.Researcher will also try to show how corporate company using globalization (in this case especially cartoon industry) to their a dvantage to produce a popular culture in order to increase their product sell. The present research proposal is contented in the following way: In 1st part, abstract, introduction, and background of the study, in 2nd part, conceptual and theoretical framework, statement of the problem, objective of the study, rationale of the study and finally research methodology, time plan are discussed. 4.Problematization: Background of study and Literature Review: Today‘s children are the future of the tomorrow. So basically the future depend on how children grow up, that‘s why it‘s important to know what kind of environment they‘re living in and what kind of mentality they‘re developing. If they don‘t learn how to treasure various social and cultural norms including family and friendship and if they grow up in the world of falsehood and consumption there is a possibility that they will become a doll of the corporate world.Bangladesh has a population of 160 mi llion and 73 million or 44 percent of the total populations are children. The total area of Bangladesh is 1,47,570 square km so it‘s a one of the densely populated area in the world. The urban area in Bangladesh is even more densely populated than the rural area and the numbers of urban people are increasing everyday as people from rural area coming to find a place to live in urban area. So there is a competition among people to occupy open space as there are almost no place left in residential area.As people occupying more and more open space and playground, children in urban area have few places left to play. They have to compete with each other to more and more to play in the ground. Therefore most of the children have no choice but to stay in the home and amuse themselves with electric media like TV, computer, video games etc. As the number of the channels grows in Bangladesh so are the cartoon channels. They spending countless hours in front of TV and watching various car toons like Doraemon, Pokemon, Ben 10 just by clicking their remote control.Various corporate company now aware of the situation where children spend a substantial amount of their time watching cartoon and they‘re now trying to use cartoon to take advantage of children. Marketers now see children as potential and lucrative consumers who can be influenced through advertising media to desire certain products and to either buy or persuade their parents to purchase for them. So now they‘re promoting cartoon which will specifically endorse their commodity.Furthermore, children, unlike adults, do not have the critical thinking and analytical skills necessary to make informed decisions and analyze situations; thus they are more vulnerable to manipulations that could harm them. Now the situation is reaching an alarming stage. Children are very willing to buy and associated themselves more with the product that have their favorite cartoon character with it. They are now engulfing themselves in the sea of commodity without realizing it.Although it is natural for society‘s values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Children's values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. In the following section researcher will try to review some of the existing literature related to child consumerism and globalization. Born to Buy – Juliet B. Schor ?Born to Buy‘ is an excellent book written by Juliet B. Schor.This book is a major contribution to our understanding of a contemporary trend and its effects on the culture. Marketing targeted at kids is virtually everywhere — in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and tele vision. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, examines how marketing efforts of vast size, scope, and effectiveness have created â€Å"commercialized children. Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. Selling Out Childhood – Kiku Adatto In this article Kiku Adatto reveals that advertising for children has been changing rapidly. Where 25 years ago marketing children‘s products revolve around ? innocence of the child‘ now it is not selling innocence but the selling out of innocence.Today‘s advertisement and market strategy even involve teen nude and sexuality, Teen Vogue is the perfect example for this perspective. She shows how image especially photograp hy‘s theme has change since World War 2 and how image carries subliminal message and how does corporate company use it to sell their product among children. When Childhood Gets Commercialized Can Childhood Be Protected? –Juliet B. Schor In this excellent article Juliet B. Schor shows how childhood is being commercialized through media ( TV, cinema, radio, advertisement, internet etc) and she also turn our attention to how corporate power spends billions of dollars to ommodify children, how this corporate company influence government to stop taking preventive public policy regarding child safety. Consuming Kids: The Hostile Takeover of Childhood – Susan Linn In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call â€Å"the kid market,† taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketin g maelstrom, targets for everything from minivans to M counting books.All aspects of children's lives—their health, education, creativity, and values—are at risk of being compromised by their status in the marketplace. Globalization and Children: Exploring Potentials for Enhancing Opportunities in the Lives of Children and Youth. –Natalie Hevener Kaufman and Irene Rizzini In this book Natalie Hevener Kaufman and Irene Rizzini explore and explain how children have been excluded from our conceptualization of the world and our research about globalization.The contributors represent a variety of perspectives from different disciplines including anthropology, sociology, psychology, politics, international relations, law, and economics. Writers argued that Since today we look at the world from the vantage point and the sensibilities that came only through difficult conflicts about children and the meaning of childhood, unpacking those experiences will help us to bette r understand how other cultures are likely to react as their children become part of the forces altering the world everywhere today. Globalization (a Public Culture Book) – Arjun AppaduraiEdited by Arjun Appadurai this book is a collection of essays which makes a striking intervention in the increasingly heated debates surrounding the cultural dimensions of globalization. This books includes discussions about what globalization is and whether it is a meaningful term. Seeking an alternative to the dead-end debate between those who see globalization as a phenomenon wholly without precedent and those who see it simply as modernization, imperialism, or global capitalism with a new face, the contributors seek to illuminate how space and time are transforming each other in special ways in the present era.They examine how this complex transformation involves changes in the situation of the nation, the state, and the city. While exploring distinct regions—China, Africa, South America, Europe—and representing different disciplines and genres—anthropology, literature, political science, sociology, music, cinema, photography—the contributors are concerned with both the political economy of location and the locations in which political economies are produced and transformed.Apparently all the literacy discussed earlier focus on how media and globalization affect children but they did not focus on the idea that there might be a relation between cartoon endorsement and impulse buying and how various corporate and international companies using cartoon to immerse children into popular culture so that children will associate themselves with commodity. 5. Conceptual and theoretical framework For this study researcher is going to use various theoretical concepts. These concepts are drawn from various theorists.Researcher is mainly going to use Karl Marx theory on Media and commodity and also Arjun Appadurai‘s concept of ? Globalizationâ⠂¬Ëœ. First researcher is going to introduce and define the concept then researcher will try to show how they‘re related to each other and to the research problem and finally researcher will try justify why he‘s using these concepts. Cartoon: In this study researcher only going to refer certain type of shows as cartoon. Researcher define cartoon as, ? The two-dimensional illustrated visual art which is created to show on media (especially TV and internet) and supposedly to entertain children is called cartoon?.Researcher for the purpose of this study also called Japanese animation as cartoon. Biologically, a child (plural: children) is generally a human between the stages of birth and puberty. The United Nations Convention on the Rights of the Child defines a child as â€Å"a human being below the age of 18 years unless under the law applicable to the child, majority is attained earlier†. Children generally have fewer rights than adults and are classed as not able to make serious decisions, and legally must always be under the care of a responsible adult.For this study researcher refers child as anyone whose age is between (3. 5-12) years. Children: Capitalism and Corporate Capitalism: Capitalism is an economic system that is based on private ownership of the means of production and the production of goods or services for profit. Other elements central to capitalism include Capital accumulation and often competitive markets. Corporate capitalism refers to a capitalist marketplace characterized by the dominance of hierarchical, bureaucratic corporations, which are legally required to pursue profit.Commodification: By Commodification researcher refers to the process by which something which does not have an economic value is assigned a value and hence how market values can replace other social values. It describes a modification of relationships, formerly untainted by commerce, into commercial relationships in everyday use. Market: In capitali st society market is one kind of system where parties engage in exchange and usually these exchanges is conducted through money. There are usually two kinds of parties that mainly participate in market – 1. Buyer. 2.Seller Popular culture is a hopelessly commercial culture. It is mass produced for mass consumption. Its audience is a mass of non-discriminating consumers. The culture itself is formulaic, manipulative. It is a culture itself which is consumed with brain-numbed and brain-numbing passivity. Popular culture undermine folk culture in order to industrialized and commercialized society. Popular Culture: Globalization: Globalization is the process of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.Put in simple terms, globalization refers to processes that promote world-wide exchanges of national and cultural resources. Advances in transportation and telecommunications infrastructure, including the ri se of the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities. In 2000, the International Monetary Fund (IMF) identified four basic aspects of globalization: trade and transactions, capital and investment movements, migration and movement of people and the dissemination of knowledge.For this the purpose of this study researcher going to mainly focus on effects of the first two aspect of globalization. By ? imagined world‘ researcher refer to the community of people where they belief to have same culture. An important fact of the world we live in today is that many persons on the globe live in such imagined ? worlds‘ and not just in local communities and thus are able to contest and sometimes even subvert the traditional or indigenous mentality that surround them. Imagined World:Mediascapes: ‘Mediascapes' refer both to the distribution of the electronic capabilities to produce and disseminate informati on (newspapers, magazines, television stations, film production studios, etc. ), which are now available to a growing number of private and public interests throughout the world and to the images of the world created by these media. These images of the world involve many complicated inflections, depending on their mode (documentary or entertainment), their hardware (electronic or pre-electronic), their audiences (local, national or transnational) and the interests of those who own and control them.What is most important about these mediascapes is that they provide (especially in their television, film and cassette forms) large and complex repertoires of narratives and images to viewers throughout the world, in which the world of commodity is produced. What this means is that many audiences throughout the world experience the media themselves as a complicated and interconnected repertoire of print, celluloid, electronic screens and billboards. As a result the lines between the Ã¢â‚¬Ë œrealistic' and the fictional landscapes they see are blurred. Mediascapes ‘ produced by private company tend to be image-centered, narrative-based accounts of strips of reality, and what they offer to those who experience and transform them is a series of elements (such as characters, plots and textual forms) out of which scripts can be formed of imagined lives, their own as well as those of others living in other places. Karl Marx Marxist theory emphasizes the importance of social class in relation to both media ownership and audience interpretation of media texts.Whilst content analysis and semiotics may shed light on media content, Marxist theory highlights the material conditions of media production and reception. Marxist ‘critical theory' exposes the myth of ‘value-free' social science. Marxist perspectives draw our attention to the issue of political and economic interests in the mass media and highlight social inequalities in media representations. Marxism helps to situate media texts within the larger social formation.Marxists view capitalist society as being one of class domination; the media are seen as part of an ideological arena in which various class views are fought out, although within the context of the dominance of certain classes; ultimate control is increasingly concentrated in monopoly capital; media professionals, while enjoying the illusion of autonomy, are socialized into and internalize the norms of the dominant or popular culture. Mass media research in this fundamentalist tradition interprets the ‘culture industries' in terms of their economic determination.According to this view, ‘the contents of the media and the meanings carried by their messages are†¦ primarily determined by the economic base of the organizations in which they are produced'. Consequently, ‘commercial media organizations must cater to the needs of advertisers and produce audience-maximizing products. The base/superstructur e model as applied to the mass media is associated with a concern with the ownership and control of the media. The ideological operation of the mass media in the West contributes to the reproduction of the capitalist system.Neo-Marxist stances have typically come to grant more active roles to audiences. As Curran et al. put it, whilst dominant meaning systems are seen as ‘molded and relayed' by the mass media, they are also seen as ‘adapted by audiences and integrated into class-based or â€Å"situated† meaning systems'. Researcher found both traditional Marxism and Neo-marxism perspective useful. So researcher is going to use both perspectives simultaneously. Arjun AppaduraiThe central problem of today‘s global interactions is the tension between cultural homogenization and cultural heterogenization. A vast array of empirical facts could be brought to bear on the side of the ‘homogenization' argument, and much of it has come from the left end of the s pectrum of media studies and some from other, less appealing, perspectives. Most often, the homogenization argument subspeciates into either an argument about Americanization/globalization, or an argument about ‘commoditization‘, and very often the two arguments are closely linked.There will always be a fear in general public about cultural absorption or homogenization. The complexity of the current global economy has to do with certain fundamental disjunctures between economy, culture and politics. An important fact of the world we live in today is that many persons on the globe live in such imagined ‘ worlds' and not just in imagined communities, and thus are able to contest and sometimes even subvert the ‘imagined worlds' of the official mind and of the entrepreneurial mentality that surround.Because researcher‘s one of the main theme in this research is on about the effect of globalization and how corporate company use globalization to expand the ra nge of their product sell researcher found that Arjun Appadurai‘s concept of ? Mediascapes? is very relevant to this research. The main form of entertainment for Bangladeshi children living in Urban Area is watching Cartoon. Because children rely on cartoon for entertaining purpose these cartoon are made in such a way that children are inspired to buy the commodity show in these cartoons.These types of cartoon shows are usually sponsored by corporate company. They use highly advanced market and advertising strategy in cartoons to sell their commodity among children and expand their market zone. These corporate companies use globalization in their favor and try to inject certain kind of notion in children which undermine tradition cultural value and encourage children to think that they belong to popular culture and to an imagined community- The community where the protagonist of the cartoon lives.Because children tend to think that they belong to popular culture and to an imag ined community they tried to buy products that are shows in cartoons. So as we can see the main theoretical concept researcher using are related to each other in a deep level and they are also related to research problem. 6. Statement of the problem Cartoons are the most frequent and easily accessible source of entertainment which we provide to our children. With the vastness of media and extension of channels, it has become easier for children to watch their favorite cartoons on a single click and at he same time it has become more convenient for parents to provide children with this all-time favorite activity of theirs. Time which was previously spent by children in outdoor activities is now replaced, as now they can be found glued to the TV sets for long hours, peering at all sorts of cartoons, mostly without the supervision of elders who are mostly unaware that this might have certain effects on their psychological development later on displayed in their behavior patterns. Child ren‘s values are changing in accordance with the messages major corporations send through cartoon and its related advertising.Major corporations can use their power, money, and influence to sculpt society through advertisements and promote the value systems that will allow them to gain more profit by bombarding consumers with advertisements and connecting their products to certain feelings such as hipness or luxury. The strategy uses peer pressure and an acceptance factor to manipulate children into believing that if they buy product related to cartoon character they will be accepted. Advertisers use such connections to generate consumers‘ mental perceptions of their surroundings, which ultimately influences societal views.Adult consumers are less vulnerable to these advertisements and do not as readily modify their beliefs in accordance; young children, however, are more susceptible to their lure. Thus cartoon and its related advertisers persuade children to disregard t heir values and accept the new values that corporations formulate for them. Although all generations modify their values and beliefs, today's society is accepting and glamorizing current beliefs that are not only superficial—they are immoral. These beliefs are immoral because they disregard the qualities that make people caring and involved.Instead individuals become obsessed with consumption and rashness. Although it is natural for society‘s values to change, it is unacceptable that mass marketing and corporate manipulations force society in the direction of carelessness and superfluity. Children's values are degrading into insignificance as they are manipulated into believing the messages corporations advertise. Children are focusing more on materialism and forgetting and discrediting deeper, more intimate aspects of life such as family and friendship. Being a good person, being well-liked, being a good friend is no longer basic.Instead, consumerism has taken basic va lues of human goodness and warped them into being products in need of labels. To fit in and to be cool, children must wear certain brands or have a certain number of things. The evidence related to this issue is not hard to find. If we follow a routine of a child, we can clearly observe that a child wakes up in the morning wearing Disney character Pajamas, roll out of bed sheet having some licensed character on it, his toothbrush and everything covered in his favorite cartoon characters and even in his breakfast he eats up cereals packed in some cute cartoon box.Strapping his Ben Ten backpack he moves to school but this commercialism even does not stop in school boundary. Nowadays every food company is using some branded characters which gets associated with the company and hence promote the company name. The character of Doraemon is used to advertise the Prince‘s brand food product. Similarly KFC is using the character of Colonel Harland Sanders to promote its brand name. Mos t of the campaigns which became popular in children consisted of branded characters— characters which are used to promote the company products.There is a vast quantity of research that has been performed regarded children, some of them are -violence in mass media and their effects on children, psychological and behavior disorder in children watching TV- but there is not a single research has been done regarding how various corporate and international company using cartoon in their benefit to increase their product sell and also there is very little research has done in Bangladesh regarding this issue.This research will recommend strategies and measures, based on empirical findings, that will helpful to policy maker and law-enforcers to come up with new idea and law that will minimize the problem that have stated in this proposal and will also be helpful to parents who are most concern for their children. Hopefully this study will create some new perspective and knowledge that will help future researchers and educators in their studies. 7. Objectives of the study:The main objective of this study is to find out how various corporate and international companies using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions. The specific objectives of this study are to find out? how corporate company use cartoon to increase their product sell ? if there is a relation between cartoon endorsement and impulse buying. ? the effects of popular culture on children ? the effect of globalization on children 8. Rationale of the study:There is a vast quantity of research that has been performed regarded children. Children are frequently studied with regard to how the media influences. Most research in this area focuses on how television, movies, music, and video games affect children and adolescents, but relatively little research have bee n done on the link between cartoon endorsement and impulse buying and how various corporate and international company using cartoon to immerse young children with commodity and into popular culture and what kind of effects children show as they begin to associate themselves with more materialistic possessions.Also there is not a single piece of anthropological research has done in Bangladesh regarding how cartoon effect children mind‘s to buy more product. Based on empirical findings, the study will recommend strategies and measures that may be helpful to policy maker and law-enforcer to enforce laws that will minimize the problem and also to parents who are most concern for their children. 9. Research design and methods 9. 1 Assumptions about methodology: This study will follow a quantitative and quantitative research method by which the research will be completed systematically.Theoretically this study is based on Marxist media theory which highlights material conditions of media production and reception and Appadurai‘s concept of ? Mediascapes? which shed lights to how corporate company use globalization to expand the range of their product sell. So in the fieldwork, the relation between cartoon endorsement and children impulse buying, and the information about effects of media and globalization will be collected. Because this research problem is an observable phenomenon the researcher can assume that most of the research methodology that will be used in this research will rely on observation. . 2 Sources of Data: Collection of data is essential for any anthropological research. For the purpose of this study researcher will collect data from different sources which can be grouped into two categories: ? Primary Sources ? Secondary Sources 9. 2. 1. Primary Sources: Primary source of data will be collected for this research for the specific purpose of addressing the problem at hand. That means all data that researcher will collect date directly fro m children, their parents, market and advertising specialist and shopkeeper. 9. 2. 2 Secondary Sources:For this purpose of the research data will also be collected from the secondary sources such as various books, various journals, research works, government publications , census etc. 9. 3 Selection of the study area: 9. 3. 1 Researcher has choosen Mirpur Thana under Dhaka district as study area. There are several kindergarden, elementary schools and shopping malls located in Mirpur and it‘s easy to reach Mirpur because of the various transportation facilities. Mirpur is chosen because researcher will be able to visit different school, malls and neighborhoods pretty easily. . 4 Data Collection Form Primary Sources: 9. 4. 1. 1. Observation Observation is a well-defined methodological component in anthropology. It involves establishing rapport with the research population. The researcher will try to build close relationship with children, children‘s parents and shopkeepers who sells child product. Through observation researcher will try to see how child reacted to product which is associated with their favorite cartoon character and their parent‘s reaction toward their children and shopkeeper strategy to attract children. 9. 4. 1. 2.Focus Group Discussions (FGDs) Focus group discussions will be held in the study area. The objective of these sessions is to collect appropriate and intensive information and create space for target people to discuss and explore issues pertinent to this research proposal. 9. 4. 1. 3. Case Study A case study involves the in depth study of a single example of whatever it is the researcher wishes to investigate. In this study, case study method will be used for focusing the data especially what parents have to say about their children behavior when it comes to the product related to cartoons. . 4. 1. 4. PUA (Participatory Urban Appraisal) This method is now popular in rural development sector. Because Participatory Urb an Appraisal ? emphasizes local knowledge and enables local people to make their own analysis of the problems they face and to identify their own solutions? this tool will help research to find out parents strategies regarding how they cope with their child‘s unreasonable pester for buy commodity and how they plan to discourage children from buying product. 9. 4. 1. 5.Questionnaire Survey This method is an appropriate method to get the required information. A set of questionnaire will be prepared to conduct the field survey. In the present study data will be collected from structured questionnaire. 9. 4. 1. 6. Field Notes: Taking field notes is a field technique which allows researchers to produce a lot of data. During the fieldwork the researcher will keep a notebook which will record a lot of data. 9. 4. 1. 7. Tape Recording: There will be a lot of information that might not be possible to write down on the spot.In this situation the researcher will use tape recorder to reco rd the information. 9. 4. 1. 8. Visual Technique: Different visual techniques such as taking picture, diagram, or video clips will be used to collect data and later explaining situation. For this purpose researcher will use a video camera. 9. 4. 2 Sample Size and Selection of Sample: 9. 4. 2. 1. It is important to select that population which share common characteristics so researcher will select middle and lower middle class children of age ranging from 3. 5 to 12 years as the spend most of their time in front of TV.The sample size of the questionnaire survey will include three kinder garden schools and 30 households 9. 5 Data Analysis and Report Preparation: 9. 5. 1. After completion of the initial search, the materials will be screened and preliminarily data will be sorted out on the basis on broad subjects. Each document will be summarized with a view to eliciting the major findings. 9. 6. Scope and limitation of the proposed research: 9. 6. 1 There will be limited time for this study which will not allow the researcher to study most of the children living in the Mirpur.There is a strong possibility that researcher will get bias response in some of the answers although care will be taken to word when selecting question. A few quantitative findings may have to be drawn on selfestimated data, which may not be very reliable. 10. Timeframes: Activities Fieldwork (Data Collection from primary & secondary sources) Data Processing Data Analysis Writing Revision for submission Print bind & Submit Month May/2013 May/2013 May/2013 May/2013 May/2013 June/2013 Date 1-18 19-22 23-25 26-29 30-31 1st June

Advertising and Pepsi Refresh

COMPANY Case Pepsi: Can a Soda Really Make the World a Better Place? This year, PepsiCo did something that shocked the advertising world. After 23 straight years of running ads for its flagship brand on the Super Bowl, it announced that the number-two soft drink maker would be absent from the Big Game. But in the weeks leading up to Super Bowl XLIV, Pepsi was still the second-most discussed advertiser associated with the event. It wasn’t so much what Pepsi wasn’t doing that created such a stir as much as what it was doing.Rather than continuing with the same old messages of the past, focusing on the youthful nature of the Pepsi Generation, and using the same old mass-media channels, Pepsi is taking a major gamble by breaking new ground with its advertising program. Its latest campaign, called Pepsi Refresh, represents a major departure from its old promotion efforts in two ways: (1) The message centers on a theme of social responsibility, and (2) the message is being de livered with a fat dose of social media. At the center of the campaign is the Pepsi Refresh Project.PepsiCo has committed to award $20 million in grants ranging from $5,000 to $250,000 to organizations and individuals with ideas that will make the world a better place. The refresheverything . com Web site greets visitors with the headline, â€Å"What do you care about? † PepsiCo accepts up to 1,000 proposals each month in each of six different areas: health, arts and culture, food and shelter, the planet, neighborhoods, and education. Then crowdsourcing takes over, as consumers vote for their favorites. Pepsi awards the grants each month.One-third of the way through its one-year run, the company had funded more than 100 projects, giving approximately $5 million back to local communities. The company stated that the project was right on target to award the full $20 million by the end of the yearlong effort. INTEGRATING DIGITAL THROUGHOUT THE PROMOTIONAL MIX The Pepsi Refresh c ampaign has been a groundbreaking effort, in part because of its heavy use of social media. PepsiCo is capitalizing on a growing trend in a way that no other major brand has done so far.The company is quick to point out that Pepsi Refresh is not a social media add-on like almost others, where an ad simply directs people to a Web site for reasons that may or may not be relevant to the message. Nor is it a social media campaign as such, where the entire campaign takes place through social media. Rather, social media are the glue that holds together a truly integrated marketing communications effort. â€Å"It’s not about digital as its own channel anymore,† says Bonin Bough, director of digital and social media for PepsiCo. â€Å"It’s how do we infuse digital across all of our marketing programs? For starters, although PepsiCo bypassed the Super Bowl, it is not ditching broadcast media. To the contrary, Pepsi is running spot ads on the main networks as well as 30 different cable channels. The ads initially informed people about the Pepsi Refresh campaign, directing them to the refresheverything. com site. But shortly after the first grants were awarded, ads began highlighting projects that had been funded. Traditional media efforts extend to 10 print publications as well. And PR plays a role through agreements such as the one with NBC Universal for paid pitches on the â€Å"Today† show.But this campaign underscores a shift in how PepsiCo is spending its advertising dollars. According to CEO Indra Nooyi, the world’s number two soft drink seller is shifting as much as one-third of its marketing budget to interactive and social media. This move involves not only the Pepsi brand but also Mountain Dew, Doritos, Sobe, and PepsiCo’s other brands. Certainly, PepsiCo is not alone in the trend toward digital and social media marketing. But analysts point out that its approach, moving away from high-profile spots in favor of heavy spending on a digitally focused social responsibility campaign, is both compelling and risky. I applaud Pepsi for embracing social media and technology,† said Marc Lucas, an advertising executive. â€Å"On the flip side, I think it’s very bold to not be in a place where you know you’re going to have an audience. † The refresheverything. com Web site is just one component of the brand’s online efforts. PepsiCo is spreading the message through the big networks, such as Facebook and Twitter, and even partnering with them for advertising opportunities. For example, Pepsi Refresh held the lead ad position on Facebook during the Super Bowl.Pepsi has also partnered with Hulu to sponsor its first original series, the reality show If I Can Dream. â€Å"It amplifies an advertising campaign by making it something people talk about, more of a social conversation,† said Jean-Paul Colaco, senior vice president for advertising at Hulu. PepsiCo even partnere d with Spin magazine, music festival South by Southwest, and two Indie bands in a Web-based contest where music lovers could vote for their favorite. Metric beat out Broken Social Scene for a $100,000 grant that it gave to the Women’s Funding Network.As another component of the integrated campaign, the company has not shied away from using celebrity endorsers. Through clever network spot ads that place celebrities inside a life-sized, threedimensional laptop made of tagboard, Kevin Bacon appeals to people to vote for his cause, SixDegrees. org. He is quick to point out that this has nothing to do with the cult trivia game, Six Degrees of Kevin Bacon. Rather, he proposes using a $250,000 grant to hand out â€Å"good cards† that people can use to donate to any of more than a million different charities.But Bacon goes on to explain that the power of SixDegrees comes from the social networks of good card recipients. They buy more good cards and pass them on to others, and as social networking works its magic, that $250,000 grows into millions. Among various other celebrities, Pepsi has also recruited Demi Moore; NFL players Mark Sanchez, DeMarcus Ware, and Drew Brees; and NASCAR veterans Jeff Gordon, Dale Earnhardt Jr. , and Jimmie Johnson to apply for grants and act as spokespersons for the project.These celebrities are vying for votes to award grants to such organizations as the Girls Education and Mentoring Service, the American Cancer Society, and the Brain Aneurysm Foundation. PepsiCo is also getting its message out to consumers at the point of purchase. Cans, bottles, and multipacks feature updated graphics that minimize an all lowercase Pepsi logo written vertically and highlights a new Pepsi brand mark: a large circle with swaths of red, white, and blue. That symbol replaces any â€Å"o† in Pepsi’s packaging and promotional materials.Thus, both â€Å"Do Some Good† and â€Å"Doing Good 101† each carry four of the ne w Pepsi circles. To draw people into retailer outlets to see the pointof- purchase (POP) materials and hopefully buy its soft drinks, Pepsi has partnered with Foursquare, the social network that connects people through GPS in real time. Foursquare members are directed to Pepsi retailers and given offers as an incentive for them to visit. DOING WELL BY DOING GOOD Despite the growth of cause-related marketing, PepsiCo’s effort is perhaps the first example of a major brand making social responsibility the main theme of its campaign, rather than an add-on.This does not downplay the efforts of companies like Target, which has given $273 million to local schools since 1997 through its RedCard program. But PepsiCo’s effort is built around a theme that drives the concept of â€Å"doing good† as much as it drives the brand. Coca- Cola’s response to Pepsi Refresh, donating a dollar to Boys and Girls Clubs of America each time a visitor to Coke’s Facebook pag e shares a virtual Coke gift, illustrates how most advertiser’s causerelated marketing efforts are peripheral to other advertising activities. Nooyi brings the centrality of Pepsi’s socially responsible message into perspective.The Pepsi Refresh Project is a platform, but at the end of the day, what we are doing is awarding the grants, we are enabling connections. It’s having a catalytic effect on people who are actually embracing these organizations. So, we’re not only benefiting the person who received the grant, we’re benefiting the people who are the recipients of the outcome of that idea. With schools, for instance, it’s not just one classroom that’s benefited. It’s all the kids who will be able to go to that classroom. And there have been people who have worked so hard to get this money that others have stepped in and matched the money they receive.Projects funded thus far are too numerous to list. But they include more t han high-profile efforts like the celebrity campaigns. Many awards are being given to everyday people just trying to improve their own little corners of the world. Calvin Cannon received $5,000 for Clothe the N. A. K. E. D. Prom Date, his venture to sponsor low-income, upstanding dudes in Shelbyville, Tennessee, by paying for their tuxedo rentals for the prom. Jeanne Acutanza from Kirkland, Washington, got $5,000 for her children’s school so that it could manage a sustainable garden and give the harvest to local food banks.And the Associates of Redlands Bowl received $25,000 to support performing arts in the community of Redlands, California. â€Å"I’m proud of every idea we’re supporting, but it’s the simplicity of [these ideas that is] so innovative,† says Nooyi. â€Å"You would never have thought that one simple thing could bring about a big change in the community. † IN SEARCH OF THE HOLY GRAIL All this cutting edge promotion and the eff ort to change the world are wonderful. But at the end of the day, PepsiCo has to sell soft drinks. After all, it is the fiftieth largest publicly held corporation in the Fortune 500.Pepsi is also the 23rd most valuable brand in the world according to Interbrand. If this experiment fails to support sales of its core brand, PepsiCo will no doubt abandon its innovative promotion efforts and return to its old ways. As one social marketer states, â€Å"This is big, new, getting a lot of attention. It’s impactful; it’s innovative. What the industry is talking about now is, is this a gamble that was worth taking, in terms of a lift in sales? That’s the holy grail. † But PepsiCo remains extremely optimistic. In the first few months of the campaign, the number of Facebook fans doubled.The company formerly got a Twitter tweet every five minutes or so. Now, it receives more tweets per minute than a person can read. But just what is the value of a Facebook or a Twitt er fan? Although many advocates of social networking say questions like that are irrelevant, budget-strapped chief marketing officers want to see return on investment. That’s why Bough and his team have developed a scorecard that ties different elements of the Pepsi Refresh campaign back to the health of the brand. Using standard research methods, PepsiCo will be measuring whether or not this campaign merits the expense.Pass or fail, many observers inside and outside PepsiCo will learn much from this first-of-its-kind social media and social responsibility campaign. Ana Maria Irazabal, director of marketing for PepsiCo, wants this campaign to become the model of the future. â€Å"We want people to be aware that every time you drink a Pepsi you are actually supporting the Pepsi Refresh Project and ideas that are going to move this country forward. We may be the first to do something like this, but hopefully, we’re not the last. † Questions for Discussion 1.Consid er PepsiCo’s advertising throughout its history. (For a list of Pepsi slogans over the years, visit http://en. wikipedia. org/wiki/Pepsi#Slogans. ) Identify as many commonalities as possible across its various ad campaigns. How is this campaign consistent with PepsiCo’s brand image? 2. List all the promotional mix elements used in the Pepsi Refresh campaign. What grade would you give PepsiCo on integrating these elements into an integration marketing communications campaign? 3. Describe PepsiCo’s target audience. Is the Pepsi Refresh campaign consistent with that audience? . As completely as possible, analyze the campaign according to the steps listed in the chapter for developing effective marketing communication. 5. Will the Pepsi Refresh campaign be successful? Why or why not? Sources: Natalie Zmuda, â€Å"Pass or Fail, Pepsi’s Refresh Will Be Case for Marketing Textbooks,† Advertising Age, February 8, 2010, p. 1; Stuart Elliott, â€Å"Pepsi In vites the Public to Do Good,† New York Times, January 31, 2010, p. B6; Elaine Wong, â€Å"Pepsi Community Effort Finds Fans on Social Nets,† Brandweek, June 8, 2010, accessed at www. brandweek. com.

Condole vs. Console

Condole vs. Console Condole vs. Console Condole vs. Console By Maeve Maddox A reader has asked for clarification regarding the use of the verbs condole and console. In searching for illustrations of current usage, I find that confusion between the words is more common in the writing of non-native English speakers, although native speakers do err with this pair. Both verbs refer to expressions of sympathy and comfort. The corresponding nouns are condolence (most often in the plural) and consolation. â€Å"To condole† is â€Å"to grieve with; to express sympathy with another in his affliction.† Condole is usually followed by with: We condoled with our friends over the loss of their parents. The airline official condoled with the relatives of the crash victims. Condole is used transitively when the object is death, as in formal expressions of sympathy: Politicians unite to  condole the death of  APJ Abdul Kalam. The US State Department yesterday released a press statement to condole the death of Tulku Tenzin Delek Rinpoche. Condole may also be used in an absolute sense: The hall was filled with hundreds of mourners who had come to condole. It seemed the entire village was there to condole. â€Å"To console† is â€Å"to comfort in mental distress or depression; to alleviate the sorrow of (someone).† Console is always transitive: How do I  console  a friend who just lost his brother in a tragic  accident?   Prince Harry Reunites with His Former Teacher Who Consoled Him After His Mother Died Here are some examples of the misuse of condole and console, with corrections: INCORRECT: At a funeral you are greeted by many people that wish to console with you and it can be difficult to thank all those who were there for you throughout your difficult time. CORRECT : At a funeral you are greeted by many people who wish to console you and it can be difficult to thank all those who were there for you throughout your difficult time. Console is transitive. It is not followed by a prepositional phrase like â€Å"with you.† INCORRECT: I just really wanted to come here, talk to the family and  condole the family, let them know there are other people out here worrying about them. CORRECT : I just really wanted to come here, talk to the family and  console the family, let them know there are other people out here worrying about them. One â€Å"condoles a death,† but â€Å"consoles the family.† INCORRECT: He said that no amount material assistance could undo the loss of life, however, it was a gesture to console with the families of the victims. CORRECT : He said that no amount material assistance could undo the loss of life, however, it was a gesture to condole with the families of the victims. â€Å"Console the families† would also be correct. INCORRECT: At this sad moment, we pray that his bereaved family gets the strength to console with the irreparable loss they are facing. Neither condole nor console works in this sentence. The solution is to change console to another word altogether: CORRECT: At this sad moment, we pray that his bereaved family gets the strength to cope with the irreparable loss they are facing. cope: deal competently with a situation. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:7 Classes and Types of PhrasesHomogeneous vs. HeterogeneousWhen to Spell Out Numbers

Hallstatt Culture - Early European Iron Age Culture

Hallstatt Culture - Early European Iron Age Culture The Hallstatt Culture (~800-450 BC) is what archaeologists call the early Iron Age groups of central Europe. These groups were truly independent of one another, politically, but they were interconnected by a vast, extant trading network such that the material culturetools, kitchenware, housing style, farming techniqueswere similar across the region. Hallstatt Culture Roots At the end of the Urnfield stage of the Late Bronze Age, ca. 800 BC, the central Europeans were mostly farmers (herding and growing crops). The Hallstatt culture included an area between central France to western Hungary and from the Alps to central Poland. The term includes many different unrelated regional groups, who used the same set of material culture because of a strong network of trade and exchange. By 600 BC, iron tools spread into northern Britain and Scandinavia; elites concentrated in western and central Europe. The Hallstatt elites became concentrated within a zone between what is now the Burgundy region of eastern France and southern Germany. These elites were powerful and located in at least 16 hillforts called seats of power or fà ¼rstensitz. Hallstatt Culture and Hillforts Hillforts such as Heuneburg, Hohenasberg, Wurzburg, Breisach, Vix, Hochdorf, Camp de Chassey and Mont Lassois have substantial fortifications in the form of bank-and-ditch defense. At least tenuous connections with the Mediterranean Greek and Etruscan civilizations are in evidence at the hillforts and some non-hillfort settlements. Burials were stratified with a few extremely richly outfitted chamber graves surrounded by up to a hundred or so secondary burials. Two dated to the Hallstatt which contain clear connections with Mediterranean imports are Vix (France), where an elite female burial contained a huge Greek krater; and Hochdorf (Germany), with three gold-mounted drinking horns and a large Greek cauldron for mead. Hallstatt elites clearly had a taste for Mediterranean wines, with numerous amphorae from Massalia (Marseille), bronze vessels and Attic pottery recovered from many fà ¼rstensitze. One distinctive trait of Hallstatt elite sites was vehicle burials. Bodies were placed in a timber-lined pit along with the ceremonial four-wheeled vehicle and the horse gearbut not the horsesthat were used to move the body to the grave. The carts often had elaborate iron wheels with multiple spokes and iron studs. Read more about hillforts Read more about Heuneburg Sources Bujnal J. 1991. Approach to the study of the Late Hallstatt and Early La Tà ¨ne periods in eastern parts of Central Europe: results from ​comparative classification of Knickwandschale. Antiquity 65:368-375. Cunliffe B. 2008. The Three Hundred Years that Changed the World: 800-500 BC. Chapter 9 in Europe Between the Oceans. Themes and Variations: 9000 BC-AD 1000. New Haven: Yale University Press. p, 270-316 Marciniak A. 2008. Europe, Central and Eastern. In: Pearsall DM, editor. Encyclopedia of Archaeology. New York: Academic Press. p 1199-1210. Wells PS. 2008. Europe, Northern and Western: Iron Age. In: Pearsall DM, editor. Encyclopedia of Archaeology. London: Elsevier Inc. p 1230-1240.

Banish bad writing to Room 101 - Emphasis

Banish bad writing to Room 101 Banish bad writing to Room 101 Good writing is powerful. Bad writing belongs in Room 101. George Orwell, creator of that fictional torture chamber where peoples worst nightmares reside, determined to rid the world of the terrible writing habits he believed threatened our mother tongue. The six rules he laid out have been guiding writers in all fields since he wrote them in 1946. Because, after all these years, Orwells advice is as relevant today as it was 65 years ago. 1. Never use a metaphor, simile or other figure of speech which you are used to seeing in print Metaphors and similes have the potential to evoke powerful mental images. But overused phrases such as axe to grind, selling like hot cakes or strike while the irons hot no longer have the power to conjure up anything other than a slight glazing over of the eyes. A fresh, unfamiliar juxtaposition of ideas can be just the late-afternoon espresso your reader needs to awaken your ideas in their head. Having said that, imagery is difficult to get right. And beware of overdoing it. If youre writing a business report, coming up with 12 never-before-seen metaphors per page may not be the best use of your time. Save them for your creative writing class. 2. Never use a long word where a short one will do On the grounds of rule one, Orwell probably wouldnt approve of the phrase less is more. However, its often true. Short words are powerful, direct and punchy. They are more likely to be instantly understood, which means your writing will have an immediate impact on your reader. Note that this rule doesnt put a complete ban on the use of long words it discourages using them for their own sake, as this can lead to opaque, pompous writing. But, for variety, the occasional Scrabble high-scorer is acceptable. 3. If it is possible to cut a word out, always cut it out Remove all padding from your writing. This means cutting every word that doesnt add to your meaning: this isnt school and youre no longer graded by the word. And get rid of waffle-magnets such as nominalisations. This hefty word means a noun thats created from a verb for example consideration (from the verb consider) or implementation (from implement, or even just do). Not only are these noun versions heavier than their lithe verb counterparts, they need extra words (eg, of and the) to make the sentence work. Little surprise that Nike didnt go with the slogan, Just complete the implementation of it. 4. Never use the passive where you can use the active The active voice is where you put the who of the sentence before their action just as you would if you were speaking. For example: The novel Nineteen Eighty-Four was written in 1949 by George Orwell is passive, but George Orwell wrote the novel Nineteen Eighty-Four in 1949 is active. The active voice is more direct, interesting and logical and it forces you to be specific about who does what (whereas with the passive, the who can be removed from the sentence). But do keep the passive in reserve for moments of necessary tact (ie, to a customer, The form was filled in incorrectly rather than You filled in the form incorrectly); and perhaps the odd shady cover-up (Yes, boss, the coffee machine has been broken). 5. Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent Not so straightforward, this one, as it really depends on context. For corporate teams or expert readers, jargon is not only acceptable, it can also act like shorthand, helping to clarify your meaning. But knowing your audience is key. When you need to get technical information over to a more general readership, consider how youd explain your subject matter to a friend in a different industry, and youll find the right words to use. 6. Break any of these rules sooner than say anything barbarous A lazier writer than I am might say theres an exception to every rule. A straight-talker may just say, use your brain. Even Orwell admitted he was probably guilty of violating these rules again and again in the very essay he declared them. Still, the more you write with these sensible ground rules in mind, the better youll become at spotting the odd moments when you might do well to break one.

Sexual Harassment in the Workplace Research Paper

Sexual Harassment in the Workplace - Research Paper Example The author of the paper states that sexual harassment consists of any unwanted sexual behavior including suggestive look, words, gestures, sexual jokes, physical touching or pressure for sexual favors. There are two types of sexual harassment: quid pro quo harassment and hostile environment. The quid pro quo harassment occurs when sexual favors are requested or demanded in exchange for tangible benefits like advancement and pay increase or to avoid tangible harm viz., loss of job, demotion and so on A more subtle and possibly more pervasive form of sexual harassment is "hostile working environment". It occurs when someone's behavior in the workplace creates an unexpected environment that makes difficult for someone of a particular sex to work." (Bhuyian and Rabbani, p 1). It has been a serious concern in the contemporary work-environment that the issue of sexual harassment in the workplace has not been efficiently dealt with and there are several cases of unwanted sexual behavior in the modern business context.  Although there have been several steps to deal with this social evil, various studies, as well as media reports, confirm that the issue is still a serious concern in the United States. According to Barry S. Roberts and Richard A. Mann, On-the-job sexual harassment has been an important problem affecting the industrial and business sectors of the country. "Despite widespread publicity about the perils of sexual harassment," they maintain, "surveys demonstrate that many businesses operating in the United States have yet to address the problem. Moreover, recent news reports indicate that sexual harassment has reached the highest levels of management. Although businesses know it exists, they appear unsure of what to do about it. As a result, the specter of employer liability for sexual harassment continues to loom over the workplace." (Roberts and Mann) It is essential to realize that the failure to adopt a pro-active and aggressive stance on this issue c an damage employee morale, apart from various kinds of financial and legal liabilities. Importantly, the number of sexual harassment cases filed with the Equal Employment Opportunity Commission (EEOC), as well as in federal and state courts, has increased dramatically in the recent years and on-the-job sexual harassment remains a serious threat to social justice today. Therefore, sexual harassment in the workplace presents a continuing and mounting risk to businesses operating in the United States and it is fundamental to check the rising problem of sexual harassment in the workplace.  

Management and Culture of McDonald's and KFC Assignment

Management and Culture of McDonald's and KFC - Assignment Example The internationalization, for instance, has become a major source for growth and survival of a family business (Kontinen and Ojala, 2010). Internationalization of business is also associated with the international expansion of industry (Leontiades, 1987). In this view, it is important to consider that internationalization of business today covers not just the broad context of the expansion of a nation, but the integral part of it involves the expansion of single or even personal businesses as well.The skills required for international management includes self and cultural awareness and the right interpersonal and communication in managing between national cultures. (Parker, 2005). The good thing about internationalization of business is the thought that a certain business may be able to expand and diversify its activities across different countries. In contrast to internationalization, globalisation tries to look at the world as without border and nationless (Parker, 2005). This mean s that every nationality is integrated and each nation is dependent or relying on each other. This great reliance brings forward the idea or concept that the various cultures in the world can be combined together. Thus, the entire world would be bringing one single culture. However, this concern is just among of the most considered issues in the case of globalization. In the midst of globalization, the issue about whether its entire activity has remarkably been applied remains to be discovered especially in cases of international companies trying to expand into other nationalities or culture. It is also important to find out which of the principles between internationalization and globalization are remarkably currently put into practice. Many companies are claiming the benefits of globalization. However, it is also important to consider what specific principles they are using between internationalization and globalization. Hofstede’s theory of culture Hofstede’s theory of culture is about ideas on people’s behavior and attitude (Callahan et al., 2007).  

Yours Essay Example | Topics and Well Written Essays - 500 words

Yours - Essay Example One must know that there are some people holding opinion that handling the most dangerous creature on the planet, i.e., beautiful women is an art in itself and this is an issue which really comes across during the time of the first date. A man tries his best to have the best possible clothes on his body as well as carry a decent hair do, one which will surely be liked by his date, or the first date if we may say. I believe women are very sensitive when the talk is of choosing their date partners. Even the slightest of details are seen with a vigilant eye (by the girl). Thus I believe an American man is constantly under pressure to show own self in his best possible dressing as well as exhibit his manners to the extreme. I hold very diverse ways about this subject and quite rightly so. I opine that some American men love to save the mementos that they receive from their dates and openly show them to their friends, one and all, thus bringing into notice the achievements they have had. It is a totally different story if there is no memento for the person; hence nothing to actually share or brag about within friends and relatives on the man’s part who had his first date. For many American males like me, their first dates turn out to be real horrendous, thus bringing with them pain, frustration and shattered dreams, which they had built of their ideal girl during their leisure time. Everyone like me does so and it surely is agony for us poor souls who see their dates either being fat, chubby or somewhat physically impaired. There might be some other physical and mental disabilities, notwithstanding while preferences on the man’s part are endless too. However I think that dating can be sometimes degrading depending upon the girl with whom the date is being set with as well as the unexpected and uncontrollable surroundings and

Web 2.0 and Beyond Assignment Example | Topics and Well Written Essays - 500 words

Web 2.0 and Beyond - Assignment Example Generally, these technologies were more users friendly and one could learn and at same time make contribution. One thing which I disliked about these technologies was their lack of privacy. Web 2.0 technologies assimilation has led to both positive and negative impacts in life. One of their advantages is the ease of access of information and communication. These technologies have made information easily accessible from variety of sources. They facilitate interaction at advanced levels through chatting in blogs, over social sites and video conferencing all of which have made communication nowadays more effective and efficient. The main disadvantage of web 2.0 technologies is over dependence amongst its users. This means that one is shut down in case of internet slow down or failure. Furthermore, there is lack of privacy and security of data shared due to susceptibility of hacking and plagiarism in case of literal information. Despite these disadvantages these technologies have currently been applied in fields like sales and marketing e.g. in second life and many others which have made life better. On the contrary many users have fallen prey to hackers and grown excessiv ely dependent on the internet. Thus it is inconclusive to state web 2.0 is a breakthrough. Web 3.0Â  refers to a proposed semantic web which will incorporate personalizations like. iGoogle, intelligent search and behavioral advertising with the objective of turning web into a database. Contrary to the past technologies it is infrastructural based. Web 3.0 will add more value to users since the technology will be with human capabilities of accurately and precisely determining information required, translating to more relevant information. In addition, this may lead to massive loss of employment since most activities unlike currently will be automated. This will be caused by the human intelligence to be applied in webs 3.0

BOTNETS Essay Example | Topics and Well Written Essays - 3500 words

BOTNETS - Essay Example Computers have integrated deeply in our lives and it is due to this fact that the current times can be termed as the technological era. Computers have made life convenient and fast-paced. However, along with the convenience some more things have also been introduced like threat to personal information and intellectual possessions. The invention of internet has aggravated these threats and has given new means for malicious activities. Botnets is one of the newer techniques that is adapted by hackers to gain access to different systems on the network and then perform inappropriate automated tasks through them. The inception of botnets dates back to the days when the Internet Relay Chat (IRC) was very popular among the internet users. IRC is a protocol that has been developed for real time many-to-many communication. IRC consisted of channels and servers on which communication used to take place. Channels used to be operated by channel operators who were in-charge of monitoring the activities on the channels and servers. With the increase of users on IRC, conflicts also increased between the users. The users wanted to gain access to more servers which thereby created conflicts. Some of the users started developing scripts to attempt denial of service and distributed denial of service attacks on the servers to crash them. Crashing the network used to cause refresh of the server and thus assign a new user as the operator. Later, these scripts started being used to target individuals. These malicious activities began the concept of botnets. Bot is defined as malicious software that may be residing on a single computer. It is automated and runs by the command from the IRC server, it makes the computer compromised and a part of a wider network of similar infected systems. Enselmi et al. (2010) stated that this server is also called the Command and Control server and the commands are sent in Command and Control

Web 2.0 and Beyond Assignment Example | Topics and Well Written Essays - 500 words

Web 2.0 and Beyond - Assignment Example Generally, these technologies were more users friendly and one could learn and at same time make contribution. One thing which I disliked about these technologies was their lack of privacy. Web 2.0 technologies assimilation has led to both positive and negative impacts in life. One of their advantages is the ease of access of information and communication. These technologies have made information easily accessible from variety of sources. They facilitate interaction at advanced levels through chatting in blogs, over social sites and video conferencing all of which have made communication nowadays more effective and efficient. The main disadvantage of web 2.0 technologies is over dependence amongst its users. This means that one is shut down in case of internet slow down or failure. Furthermore, there is lack of privacy and security of data shared due to susceptibility of hacking and plagiarism in case of literal information. Despite these disadvantages these technologies have currently been applied in fields like sales and marketing e.g. in second life and many others which have made life better. On the contrary many users have fallen prey to hackers and grown excessiv ely dependent on the internet. Thus it is inconclusive to state web 2.0 is a breakthrough. Web 3.0Â  refers to a proposed semantic web which will incorporate personalizations like. iGoogle, intelligent search and behavioral advertising with the objective of turning web into a database. Contrary to the past technologies it is infrastructural based. Web 3.0 will add more value to users since the technology will be with human capabilities of accurately and precisely determining information required, translating to more relevant information. In addition, this may lead to massive loss of employment since most activities unlike currently will be automated. This will be caused by the human intelligence to be applied in webs 3.0

Haydn and Mozart Music Analysis Essay Example | Topics and Well Written Essays - 2000 words

Haydn and Mozart Music Analysis - Essay Example The choice of music was excellent because it illustrated three types of music genre or form of the Classical era: the Concerto/Sonata, the Symphony and the Overture of a vocal piece. These three forms started in the Baroque as smaller instrumental compositions and still exist today. The forms are concrete. The chamber orchestras are defined. The instruments, which were standardized, were used for for proper orchestration. A perfect example today is the use of the piano in the continuation of Haydn's Il ri In the Classical era, as the chamber orchestra took on a different meaning, strings and wind instruments were considered an ensemble and forms of music were more defined. Wind instruments (oboes and brass) were combined with strings. Strings were defined as violins, violas, cellos, and bass. It is interesting that the Basso was still part of Haydn's repertoire though it was not used by other composers. The bass continuo (harpsichord) was still used by Mozart but less and less. As th e chamber orchestra and musical ensembles were well defined, musical form became clearer. The sonata form of three movements differ from the baroque period where it was a group of diverse movements of music (Grout 385) The Sifonio is a short prelude to a vocal piece of music. It was commonly interchanged with overture. overture. The classic era of music lasted over a period of 70 years. Haydn, Mozart and Beethoven were the principal composers. Haydn spending the majority of his life under the patronage of one court, worked as the court composer, conductor, teacher, player and made sure the instruments were in playing condition. Since he was rather isolated, he nothing much to do but to compose music. Mozart started his early adult life under the patronage system and was treated as a servant. When finally got his freedom he was forced into poverty because he could not get any other court work. Beethoven was one composer who made so much money that he was able to tell everyone to go t o the devil. He abhorred being told what to do. The classical era was a period of perfecting instruments, forms of music and making instrument music the most important form of music. The sonata and the sonata form of musical of writing as in the Concerto of Haydn and the Prague Symphony of Mozart were both written in three movements. Beethoven wrote his symphonies with 4 movements towards the end of the 70 years; (1750-1830) (library.thinkquest.org) The most significant form of writing in the Classical Era was the sonata with the three movements. It was a story with a question, an explanation and the answer. Haydn never lived the life of other composers. Whereas Mozart was a child prodigy and had the constant teaching from his father, Haydn was basically self taught and was forced to make a living giving lessons. He was born in 1732 and moved to a church choir until his voice changed. In 1761, he become under the patronage of his first and only patron, the Prince Esterhazy in the Hu ngarian Empire. It is significant because Haydn stayed in his service 30 years which was unheard of. "He was inspired by the isolation of the estate as all he had was his music" (Grout, 484). He was one of the most prolific composers of the classical period. His type of instrumentation had never been done before. The Prince played the baryton, a type of string instrument which doesn't exist today. More than 200 pieces were composed for this instrument in trio form. Mozart spent most of his childhood traveling all over Europe. He would spend up to three

Cash Management Essay Example for Free

Cash Management Essay Cash management techniques are an important part of managing finances. It is impossible to see your money grow if there are not methods in place to make the most of the money that you have. A good start to cash management is budgeting, which is the process of tracking money in and out to get a better idea of how money is really being spent. A budget identifies where the money is going and where adjustments can be made to decrease expenses or increase revenue. Along with budgeting, it is important to track expenses in order to know how much money is being spent. Expenses can be divided into categories such as office supplies, rent and utilities. Once you have the expenses clearly laid out ways to decrease the expenses can be found which will allow the company to save money. One easy way to save on office supplies is to buy in bulk or buy direct from a distributer. This will get you a lower price for the items then at retail store and can help save money. Another example is with companies that have vehicles. Gas companies offer discount cards which could be used with all their purchases to save money. Additionally, companies that operate fleets of vehicles may benefit from contracting with a gas supplier to get their gas at a greatly discounted rate. Investing is a great way to make your money generate more funds. This can be done by investing the money in various ways to allow it to generate interest. The more money you invest or the higher yield accounts that the money is in the more you will get in return. For individuals, investing in a 401(K) plan at work is a great way to save money for the future. This money can be deducted directly from the paycheck before it is received and invested into the account. Some companies will even match the money that is deposited into the account or match a percentage of the money. This helps the account grow even more. Having the money deducted from the paycheck before it is received is helpful because that money isn’t missed. It was taken out before the check was received and doesn’t have to be calculated into a family’s budget. Companies can invest their money into bonds which will generate interest and return for the company. Additionally, they could invest it in the stock market or other markets and savings accounts where they can get a return for the money. This helps the companies increase their cash and their wealth. In addition to investing, companies need to make sure they are collecting on accounts. When they have accounts that are past due, companies are losing money and this money needs to be regained. The accounting department of a company needs to keep close watch on the accounts and identify the ones that are not being paid. These accounts need to be collected in order to minimize the loss of income for the company. Lines of credit are necessary when there is a decrease in cash flow. This could be due to a slow month with a decrease in revenue or income as well as an increase in expenses. Companies and individuals need a way to cover expenses when the cash is limited. Credit plays an important role at this point. For the individual there are credit cards and home equity loans to help cover expenses when the cash isn’t available. These options however should be used sparingly as it is best not to use credit and credit can be maxed out if an individual is spending more than their income. Companies can use lines of credit to help cover additional expenses or regular expenses when cash flow is limited. One example of credit used by a company is a short term loan. This can provide the business with extra liquid cash that they can use to make ends meet at the time and will have to be paid back in the following months. Like with the individual, if a company is using loans frequently they will find themselves in debt and unable to repay it. At this point the company needs to reevaluate the structure of the company and identify ways to decrease their expenses. Generating additional income is important because you want to maximize the amount of money being brought in while minimizing the money going out. The individual person can maximize the money coming in by working extra hours at work or getting a second job. If a person has a unique skill they can market themselves in their free time to make money from that skill such as sewing or construction. Companies can generate more income by increasing marketing campaigns or expanding into new sales markets to generate more money in return.

Importance of Maximising Shareholder Value

Importance of Maximising Shareholder Value Introduction Firms may have different objectives to achieve. However in theory, a firm should set its objectives to increase its value for its owners. Shareholders are the owners of a firm. Therefore according to theory maximising shareholders wealth is the fundamental objective of a firm. (Watson Head -Corporate Finance principles and practice 2007) Investors generally expect to earn satisfactory returns on their investments as they require increasing the value of their investments as much as possible. This is usually determined by dividend payout and or capital gains by increasing the market value of the share price. The managers of the company act on behalf of the investors, such as operating day to day activities and making decisions within the business. In another way they do have the control of the business entity. However, firms may have other objectives to achieve such as maximising of profits, growth and increasing its markets share. When achieving these objectives of a firm, conflicts may arise as a result of ownership and control. Managers may make their decisions on their own interests rather than achieving investors wealth. Discussing the investor related goals as described earlier, in theory behaviour of management should be consistent towards maximising shareholders wealth, enhancing the value of the business (Basely Brigham- Essentials of Managerial Finance).Value of the business is measured by valuing firms price of shares. Its essential to consider maximising of stock prices, and its impact to the investors and the economy as a whole simultaneously. Maximising profits is also an objective of a firm. It is determined by maximising the firms net profits. It is also can be described as a short term objective whilst maximising the value of the company is a long term objective for a firm (Financial Management -Kaplan Publishers 2009). Therefore it is not necessary, maximising profits as maximising shareholders wealth because there are number of potential problems can be occurred adapting to an objective of profit maximisation. It will be discussed in the latter part of the report. Earnings per share (EPS) is one of the main indicators of the firms profitability and it is a broadly used method measuring firms success, as it is determined return to equity in theory (Financial Management Kaplan Publishers 2009).However, EPS doesnt expose the firms wealth since it is determined by using firms net profits. Therefore EPS is also exist the same criticism as profit maximisation above which will be discussing in the later part of the report. During the past ten years have seen a much greater emphasis on investor related goals. The conflict of ownership and control can be recognised as one of the significant causes which were affected investors and the world economy in the past ten years. The corporate scandals such as Enron, Maxwell and World com which occurred recent past had been lost investors confidence towards capital markets. Therefore its essential to consider the ethical behaviour and social responsibilities towards shareholder wealth maximisation simultaneously. It can also be said the institutional investors such as insurance companies and pension funds had also made a significant influence on investor related goals in the recent past. Review of Literature OBJECTIVES OF PROFIT MAXIMISATION According to Watson and Head 2007, whilst individuals manage their own cash flows, the financial manager involves in managing cash flows on behalf of the company, and its owners. In a firm financial management is concerned with taking decisions in three key areas which are financing, investing and dividend policy. Watson and Head also mentioned, shareholders wealth maximisation as the primary objective of the firm and at the same time the existence of other stakeholder groups such as creditors, employees, customers and community are also affected when adapting to a corporate goal. However the firm may adopt one or several objectives in short term whilst its pursued the objective of shareholders wealth maximisation in long term(Basely and Brigham; Essentials of Managerial Finance). Therefore it is essential to be considered the other possible objectives in short term as well as long term simultaneously. Reviewing one of the main objectives of profit maximisation, a classic article of Milton Friedman in the New York Times magazine 1970The social Responsibility of Business is to Increase its profits (Poitras, Geoffrey 1994). Considering classical views of Friedman (1970), Grant (1991), and Danley(1991), Geoffrey analysed the connection between shareholders wealth maximisation and profit maximisation, as an foundation for establishing an ethical analysis for shareholders wealth maximisation. However, Friedman had a moderate view later relating to the concept of profit maximisation towards social responsibilities. (Pradip N Khandwalla, Management paradigms beyond profit maximisation 2004) While there were similarities between these two objectives, Solomon; 1963, chp.2 highlighted the inconsistencies in his classic article (Poitras, Geoffrey 1994). Considering the above views from different authors, Geoffreys suggestion was Even though there are significant consistencies between these two goals, the goal of profit maximisation has designed for the traditional microeconomic environment and for the firms which do not have the conflict of ownership and control. It is also assumed that its applied for the environment where there was no uncertainty and no stock issues( Poitras, Geoffrey, 1994). According to Keown, Martin and Petty, 2008; Lasher 2008; Ross Westerfield, and Jordan; 2008, Managers are encouraged to maximise its current stock prices by the shareholder theory, therefore the criticisms are understandable. This approach determines the existence of agency problem towards incentive schemes, as incentives are rewarded with the continuous growth of share price and leads to an unethical behaviour of managers, towards manipulating the firms current stock prices (Daniel, Heck Shaffer). CONFLICT OF OWNERSHIP AND CONTROL The conflict of ownership and control was first identified by Adam Smith (RBS Review 1937) and he suggested that the Director cannot protect the other peoples money with the same way that he protects his money (Tony Howell; Shareholder ship model versus Stakeholder ship model). Its also mentioned in Tony and Howells article, that the separation of ownership and control make a significant influence for corporate behaviour and its deeply discussed by Berle and Means (1932). But La Porta et al. (1999) argued against Berle and Means, and he suggested its different from the large corporations, because the shareholders of large corporations involved in corporate governance actively where managers are unaccountable (Tony and Howell; shareholder ship model versus Stakeholder ship model). Winch (1971) suggested the goal of profit maximisation is consistent with the ethical theory of utilitarianism whilst allocating resources under different circumstances. (Poitras, Geoffrey 1994). Having considered Winchs suggestion related to the utilitarian theory and profit maximisation, Geoffreys (1994) view was that, inter temporal behaviour is important for firms and efficient investment has a significant affect towards maximising of profits as a result of uncertain future cash flows. It is also discussed the potential conflict of ownership and control. Therefore Geoffrey (1994) suggested the separation of ownership, the decision makers (managers) and owners (shareholders) are involved to the corporate structure. SHAREHOLDERS Vs STAKEHOLDERS Even though most of the economists and authors acknowledge the theory of shareholder wealth maximisation (Berle and Means, 1932; Friedman, 1962), other authors argued the criticisms of shareholder wealth maximisation. They argued that Shareholder Theory encourages the managers to make short term decisions and behave unethically as a result of the influence of the other stakeholders. According to Smith (2003) believed Shareholder theory is prepared to maximise short term objectives at the expense of long term goals (Daniel, Heck Shaffer; Journal of Applied Finance; winter 2008). However Daniel, Heck and Shaffer analysed the reasons for the criticism and the misguidance of the shareholders theory in their article about shareholder theory, How Opponents and Proponents Both Get it Wrong? The misguidance has been occurred as a result of pursuing a long term objective in shareholder theory. Managers should maximise the future cash flows and its important to consider the stakeholders accor dingly (Jensen, 2002; Sundaram and Inkpen, 2004a). According to Freeman (1984) a firm should consider both shareholders and stakeholders when making their business decisions. However Daniel, Heck and Shaffer describes that the stakeholder theory determines the same criticism as short term behaviour but the shareholder theory has got the protection for both shareholders and stakeholders in the long run. Therefore stakeholder theory is not predominant to shareholder theory. Daniel, Heck and Shaffer suggested the expected future cash flows to analyse the above scenario and they argued that its essential to undertake all the positive NPV projects to maximise shareholders wealth analysing towards maximising current stock price. If there was a goal of increasing of current share price, managers who are rewarded by incentives may attempt to boost the stock price of the firm. However Jenson (2005) and Danielson and press (2006) argued the effort to increase or maintain the stock prices by m anagement could be destroyed the long term values of the firm by manipulation, unethical behaviour, delaying NPV positive projects, reducing or not spending on research and development. Jenson has taken Enron as an example for explaining the above scenario. The management of Enron had hidden their debts through off balance sheet activities and by manipulating the company accounts (Daniel, Heck and Shaffer). Therefore Daniel, Heck and Shaffer suggested that its essential to design strategies which are consistent with the objective of increasing future cash flows rather than adopting an objective of increasing of current stock price to maximise the wealth of shareholders. Freeman, Wicks and Parmar (2004) argued that all the recent business scandals are oriented toward ever increasing shareholder value at the expense of other stakeholders (Poitras, Jefforey; 1994) After a number of high profile firms collapsed i:e: Enron, WorldCom and Arthur Anderson in US and Maxwell, Polly Peck, BCCI, Barings bank in UK, its been determined the requirement of a good Corporate Governance (Tony Howell; the shareholder ship model versus stakeholder ship model). According to Tony Howell, Corporate Governance has been growing for the past 25 years and the foundation for Corporate Governance was placed, after the introduction of Cadbury report in 1992 (UK). Omran et. al.2002; Mills, 1998; Fera, 1997 suggested the importance of Corporate Governance as a result of the new entrance of Institutional Investors to Capital markets, Globalisation of Capital markets, increase of Stakeholder and Shareholder expectations(Tony and Howell). Analysis According to financial management theory, its assumed that the fundamental objective for a firm is to maximise shareholders wealth (Watson Head 2007). Analysing the suggestions and arguments towards fundamental objective, it can be seen that not only in theory but also in the real world it is essential to maximise the wealth of shareholder. Analysing the objective of profit maximisation, overriding the classical economics views by Hayek (1960) and Friedman (1970), other authors, Solomon (1963) and Geoffrey (1970) argued about the criticisms associated with the objective of maximisation of profits. The conflict of short term goal of profit maximisation and long term objective of shareholder wealth maximisation can be identified as the main conflict. If a firm adapts to an objective of profit maximisation and the managers are rewarded incentives for achieving it, the agency problem could be arise. Therefore in such a situation managers may take decisions towards their own selfish interests, rather than on shareholders. Achieving their self interest managers may reduce costs by cutting research and development costs, reducing quality control measurements, reduce advertising, using lower quality materials. At the same time the NPV positive projects could also be postponed to reduce their costs to determine more profits in s hort term. Producing low quality products, losing market share, losing customer trust on their products and finally reducing financial performance could be resulted as a result of using low cost strategies. It may lead the business towards insecure stock prices in long run. The other criticism is profit maximisation does not appraise the associated risks. Therefore managers may undertake higher NPV projects to determine higher returns. However higher the required returns, higher the risk (Peter Atrill; Financial Management for Decision Makers, 2008). Investing on risky projects will result future cash flow problems. However, shareholders are assumed as rational investors who provide finance for firms to invest in future projects. As rational investors they require a reasonable return for their investments. Therefore it can be suggested that objective of profit maximising is different from the wealth maximising. Even though shareholder wealth maximisation is the fundamental, firms are not being able to reject the profit perspective goals, because there are stakeholder groups who is interesting about financial activities in a firm. In addition to shareholders, Managers, Employees, Customers, Suppliers, finance providers and the community at large are included in the typical stakeholder group. Therefore its essential to take account of profit maximisation within the firm. As a result of these multiple objectives managers can easily pursue their own interest. In real world, financial statements are used to assess firms performance. However, profits are defined as profit before interest and tax, profit after interest and so on. Therefore the ratio of Earnings per Share is often used instead of profit which is calculated using the net profits and the number of shares issued. Investors usually use EPS as a measurement of valuing stock. EPS is mostly used as it contains of net income of the firm, and it is also used as an indicator measuring firms future cash flows. Although the disadvantage is EPS does not determine shareholders wealth. However, firms value should be determined by the future cash flows and the risk also need to be considered which is associated to the cash flow. However as mentioned earlier, profits does not take account of risks. I:e:Reported profit figures such as Biotechnological companies and other new economy ventures have insignificant relationship on its stock prices (Financial Management -Kaplan Publishers, 2009). Th erefore, in the short term theres an inconsistence between profit maximisation and increase in stock prices in a firm. According to Smith (1937), Berle and Means (1932) and Geoffrey (1994) the separation of ownership is involved the corporate structure. The conflict was mostly seen during the recent past, following the corporate scandals. According to Maria and William in the article of Privatisation and the Rise of Global Capital Markets (Financial Management; winter, 2000) The past years there was significant growth in capital markets valuation, growth in security issuance as a result of the privatisation programmes. The impacts of share issue privatisation are increasing market liquidity, pattern of share ownership (i:e: Individual and institutional investors such as Pension funds and Insurance Companies), and increasing of number of shareholders in many countries. However, globalisation was also affected on firms activities simultaneously. Therefore the firms (i:e: Enron Maxwell), which had poor Corporate Governance had the possibility to involving in unethical activities such as creative accounting and off balance sheet finance(Financial Management, Kaplan Publishers; 2009). At the same time Directors involved in high level of corporate takeover activities, achieving their personal interest such as empire buildi ng, large remuneration packages (Financial Management, Kaplan publishers; 2009). Further analysis of Stakeholder theory and Shareholder theory by different authors, Jenson 2005) and Daniel and Press (2006) argued the criticism of stakeholder theory, whilst Daniel, Heck and Shaffer (2008) and Freeman (1984) argued the importance of both shareholder and stakeholder theory. However, it can be suggested that the stakeholders play a significant role towards increasing shareholders value. As an example to motivate employees of the firm, they should be treated in a good manner by rewarding increments, bonuses and so on. Long term employee satisfaction could drive the firm towards higher performance and the development of the business by increasing higher productivity and better quality of products. Simultaneously, building up a trust among customers and acquire and maintain the industry leadership. At the same time shareholders provide finance for firms for its working capital management and noncurrent assets for its future projects. Therefore it can be seen an inter relationship and importance of shareholders and the other stakeholders. According to Peter Atrill, (Financial Management for Decision makers , 2008)In the early years financial management theory was mainly developed as part of accounting and the suggestions and arguments were based on casual observations rather than theoretical frame work. But after the number of high profile firms collapsed, the requirement of corporate governance occurred. Number of committees met and discussed to improve the Corporate Governance and the main concern was the conflict between shareholders interest and managers. Enron was the seventh largest listed company in US when its collapsed in 2001 as a result of manipulation of financial statements. Its affected to shareholders, more than 20000 employees worldwide, creditors and customers (Janis Sarra; St Johns Law Review ; Enrons Repercussion in Canada). The 11 titled Sarbanes Oxley Act 2002 CONLUSION By analysing the review of literature, it can be suggested that its essential to maximise shareholder value rather than maximising profits alone. However maximising profit is also can be defined as a performance measurement of a healthy business. Extremes of profit maximisation can also be caused unethical behaviour of management towards its shareholders and stakeholders. Although, Earnings per Share inconsistent with the long term value of shareholder, its still can be used as a performance measurement, since its got firms net profit. As a result of recent corporate scandals such as Enron, WorldCom and Arthur Anderson, shareholders and other stakeholder groups had given much emphasis on corporate behaviour. The unethical and illegal behaviour of those high profiled firms were lost investor confidence of capital markets. They identified the importance of Corporate Governance which provides the road map for managers to follow, pursuing different objectives towards the firm (Basley Brigham). At the same time the arrival of Sarbanes Oxley Act 2002 provided investors a much more confidence and strength towards capital markets. However, stakeholders are also important for firms. They are also treated well for the to maintain a Even there are conflicts between stakeholder theory and Shareholder theory, its necessary to balance these two theories. According to Cathy Haywards article (Black hole sums; Financial Management May 2003), during the period of May 2003 the pension funds in US and UK were in a bad condition. According to the assessment of National Association of Pension Funds, there was a drop in UK pension funds by more than 250 million in 2002. Its being told that there were many reasons for the crisis but, the huge drop in stock market during the economic down turn 2000-2003 has mainly been affected. The pensions funds are heavily depend on the dividend payments and the stability of the equity markets, as a result of the drop in share prices the pensions funds struggled to meet their obligations. References Besley Brigham Essentials of Managerial Finance Daniel, Heck Shaffer Journal of Applied Finance; Fall Winter 2008 Shareholder theory, How Opponents and Proponents Both Get it Wrong? Denzil Watson Antony Head Corporate Finance (electronic resource): principles and practice 2007 Management paradigms beyond profit maximisation Colloquium a debate by S K Chakraboty, Verghese Kurien, Jittu Singh, Mrityunjay Athreya, Arun Maira, Anu Aga, and Anil K Gupta. Maria K. Boutchkova William L. Megginson Privatisation and Rise of Global Capital Markets , Financial Management; Winter, 2000, p31-76 Peter Atrill Financial Management for Decision Makers 5th Edition 2008 (electronic resource) Poitras, Geoffrey Share Holder wealth Maximisation, Business ethics and social responsibility, Journal of Business Ethics; feb 1994;13,2;ABI/INFORM Global pg125 Rebecca Stratling The Legitamacy of Corporate Social Responsibility ; Corporate Ownership and Control; Volume 4; Issue 4, Summer 2007 Tony Ike Nwanji, Kerry E. Howell; A review of the two main competing models of Corporate Governance: The Shareholder ship model versus the Stakeholder ship model; Corporate Ownership and Control, Volume 5, Issue 1, Fall 2007